Snelgraphix is a partnership between the designing minds of creative directors Michelle Morris and Patrick DelVecchio.
Chief Creative Officer
Michelle is a Hudson Valley-based, creative director, Promax Gold award-winning motion graphic designer and artist with over 20 years of experience. She sees the connection between art and technology and understands the importance of the designers' role in organizing and displaying information, and creating an engaging experience, no matter what the medium.
After earning a BFA in printmaking and graphic design, Michelle began her career at Bloomberg LP as a broadcast designer for Bloomberg Information Television, the newly launched 24-hour business-news station on DirectTV. She was promoted to Lead Designer for Bloomberg Business Report on Fox, then Art Director for Bloomberg Small Business and Bloomberg Personal on USA Network, Tech, Money, Tax Smart Now and would manage the art department for Bloomberg Television and the design of the Bloomberg Television 2000 data screen, before deciding to give freelance a go!
Michelle specializes in motion graphic design using After Effects and has freelanced on a wide array of projects and brands. This sharpened her animation skills while broadening her understanding of different A/V displays and how the media she creates works with different systems. She's done it all! Print, broadcast, electronic signage, large-scale multimedia installations, conference media, and web and social content.
With the addition of 3D animation, editing and sound design capabilities in 2007, Snelgraphix was born!
Michelle continues to seek out exciting and diverse projects in which she can use her time and talents to help corporations she believes in; help local community members make a difference; and promote non-profit organizations through good design, strong messaging and meaningful experiences.
BFA in studio art, Binghamton University, Binghamton, NY
continuing education, School of Visual Arts, NYC
Chief Imagination Officer
Patrick, a Promax Gold award-winning motion graphic designer, is a creative, multi-faceted, artistically tempered, kind of person, who was captivated with the art of storytelling from a young age. This interest led him to a life long study of the visual arts, theater, filmmaking, and visual effects generation, history, music, mythology, philosophy, politics, propaganda, psychology, science and technology. In other words, Patrick is obsessed with anthropology.
The hyperlinked power of modern telecommunications makes continuous self-education easier than ever. Architecture, urban planning, public relations during the last century of worldwide warfare, and the histories of commerce, telecommunications, transportation, and immigration are current areas of study Patrick enjoys exploring.
Patrick earned a Bachelor of Fine Arts in illustration from The New School | Parsons School of Design after two years of foundational coursework at the Art Institute of Philadelphia, where his studies included the subjects of typography, graphic design, and advertising design. In 1995, he began his career as a broadcast designer at Bloomberg LP, where he was responsible for art directing the graphics for Bloomberg Morning News, a daily financial news show that was broadcast on various PBS platforms nationally. Patrick met his future partner, Michelle Morris during this time. Michelle and Patrick worked together on many projects, this includes creating show graphic packaging for various Bloomberg Television pilots, as well as redesigning the Bloomberg Television Data Screen in the year 1999.
After spending five years honing his craft at Bloomberg Television, Patrick joined Disney/ABC as the motion graphic designer for the ABC SuperSign in Times Square, answering directly to the vice president of network print for ABC Television.
Powerful narratives build worldwide religions, empires, democracies, and yes, even international corporations like Bloomberg, Disney, and ABC Television. Patrick has spent decades working with senior staff and diverse creative talent developing projects including various types of information graphics, show opens, outdoor digital signage graphics, event animations, and online content. He has worked with international team members to implement graphic design packaging across diverse broadcast platforms. Patrick also has experience working as a team leader with software programmers and financial information experts tasked with redesigning graphic information interfaces.
In 2007, Michelle asked Patrick to join her to form Snelgraphix. Together they have produced many 2D and 3D motion graphic projects for a variety of clients including IBM, Deloitte, Heineken USA, KPMG, Fordham University, MasterCard, BNY Mellon, and AstraZeneca.
BFA in illustration, parsons school of design, NYC
Art Institute of Philadelphia, philadelphia, PA
Diversity and inclusion matter. Creativity requires an environment that is friendly to new ideas and novel perceptions. We believe in exploring cultural and subcultural differences between communities, not exploiting them. Finding common ground makes all the difference. Snelgraphix seeks to partner with others who believe this too.
The name Snelgraphix, the Snelgraphix website, and the Snelgraphix Designing Minds Blog are the property of Michelle Morris and Patrick DelVecchio, who are responsible for the creation, design and all of the content to be found on these web pages unless otherwise noted.
The name Snelgraphix is a reference to “Snell’s Law”. To quote from wikipedia:
“Snell's law is a formula used to describe the relationship between the angles of incidence and refraction, when referring to light or other waves passing through a boundary between two different isotropic media, such as water, glass, or air.”
“In optics, the law is used in ray tracing to compute the angles of incidence or refraction, and in experimental optics to find the refractive index of a material. “ • Wikipedia
Snell also happens to be a nickname for our dog Otis who is no longer with us.
The graphix part of our name is easily explained:
“Graphics (from Greek γραφικός graphikos, "belonging to drawing") are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of data, as in computer-aided design and manufacture, in typesetting and the graphic arts, and in educational and recreational software. Images that are generated by a computer are called computer graphics.” • Wikipedia
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