Posts in Brand Awareness
Neuromarketing Logos

The Snelgraphix Designing Minds Blog: Measuring marketing stimuli.

Rosa Celeste : Dante and Beatrice gaze upon the highest Heaven, The Empyrean. Gustave Doré (1832–1883) •  Wikimedia Commons

Rosa Celeste: Dante and Beatrice gaze upon the highest Heaven, The Empyrean. Gustave Doré (1832–1883) • Wikimedia Commons

Spiking Neural Networks

This video from Research Square will tickle your neurons and ignite your interest. Marketing, neuroscience, and psychology are networked as one.* Neuromarketing applies brain imaging technology to product marketing.* Marketing scientists measure physiological responses to stimuli, like advertising and corporate logos. The idea is that this method provides data that other methods cannot. There is some debate over the usefulness of this relatively new application of brain imaging technology, but this field seems to be growing anyway.*

Featured Video:

Video: Spiking neural networks recognize brain preferences to marketing stimuli before conscious perception