The Snelgraphix Designing Minds Blog: Measuring marketing stimuli.
Spiking Neural Networks
This video from Research Square will tickle your neurons and ignite your interest. Marketing, neuroscience, and psychology are networked as one.* Neuromarketing applies brain imaging technology to product marketing.* Marketing scientists measure physiological responses to stimuli, like advertising and corporate logos. The idea is that this method provides data that other methods cannot. There is some debate over the usefulness of this relatively new application of brain imaging technology, but this field seems to be growing anyway.*