#MyOreoCreation UGC Campaigns
Oreo held a contest for consumers to come up with new flavors via the social media campaign, #MyOreoCreation. Oreo received a ton of flavor ideas during its contest. We were asked to produce daily animated tweets and Facebook posts to illustrate those flavor suggestions in response.
Oreo chose three finalists, created their flavors and put it up to a vote. 360i came back to us to motion design the videos to promote the vote on social media.