Researching this brand was fun! In all seriousness, the founding of the company, the history of the family and the evolution of the Heineken brand were of extreme interest to us as we are a family-run business that focuses on branding and marketing. And let's face it, it's beer!
We created videos and 3D animations that incorporated glass textures, generated particle systems, and fluid simulations, to communicate Heineken USA's corporate culture for multiple uses including the P4B Roadshow and various national Employee and Distributor Meetings.
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