The Snelgraphix Designing Minds Blog: Social Media Influencers
An anonymous comment we received via email inspired this post.
"Simon says, you will believe in what I say." You will do as I do.
As children, many of us grew up playing the game of monkey-like mimicry called Simon Says.* And as children, many of us were unaware of the meaning of the words Hoi Polloi.* "What does this have to do with communication and marketing?" you might be inclined to ask. Well, the answer is everything. Shocking news headlines drive new laws* and steer new behavior.* Social media amplifies this effect by allowing everyone to participate similarly. Everyone who has a social media account is their own public relations firm and news media broadcaster. Facebook, Instagram, Twitter, and the rest allow us to do things impossible twenty years ago.*
Always remember, the rules of the communication game remain the same.
Online forums were the original social media game-changers. People have been communicating in this somewhat unfiltered format since the birth of the internet. Forum policing has grown from its earlier DARPA funded university roots into etiquette enforced by account suspending and deleting social-media law.* Even Presidents aren't exempt from this kind of prosecution.*
Paying the hoi polloi piper to make it through the day.*
Social media amplifies the power of communication. People are far more addicted to modern communication forms than they were to earlier mass media from prior periods. Everyone now has the potential to become marketing influencers.* Just look at all the YouTube generated content. There are videos about nearly anything you can imagine. Amateur efforts can go viral and gain mass media attention. But many of these videos can harm public perception,* this demonstrates the double-edged power of influencer marketing in a field where fierce competitors play the game to win.* Of course, life is never easy, and neither is making a fortune as an amateur social media influencer.* If you are one, our advice is to keep your day job. Don’t play games with your future.*
Gustave le Bon says the crowd is always correct!*
Maybe le Bon was right, or maybe not, but it doesn’t make a difference. Perception matters more than truth, a sad fact of life.* John Adams once said, “Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passion, they cannot alter the state of facts and evidence.”* This truth is more relevant today than when the founding father argued in defense of the British Soldiers during the 1770 Boston Massacre Trials. Many people pursue their internet addiction into politically divisive arenas.* The political theater has never been more polarized. Actors fill a world stage with ideas that can only fracture society further.* These ideas are amplified by the anonymity of the internet, enabling living room bound armchair racists to propagate online hate.***
Even the police are infected with this virus, spread by social media.*
These people aren’t just playing online role-playing games; they are influencing culture in negative ways.*
“Monkey see monkey do” describes human behavior and modern guerrilla marketing tactics.*
Media has always amplified our empathic nature, making us more susceptible to persuasion.* Cinema's influence on global culture is one example that has been well documented and is profound.* This history proves the truth of the adage quoted above. Social psychologists are now determining the full effect that new media forms are having on us today, and the probable impact future virtual and augmented forms will have on us tomorrow. As bright as the digital future seems, it might not be all fun and games as influential tech genius marketers are leading us to believe.*